About us
Vini & Jai
A couple content creator duo from Jaipur, India — capturing the beauty of love, life and everyday magic.
“Why believe in logic, in a world full of magic?”
Meet Vini and Jai
Two dreamers, one story
Soft skills coach · storyteller
Jai V. Pareek
A small-town boy turned soft skills coach, storyteller and full-time dream chaser. Life has been quite the journey — from barely passing school exams to working across 8 countries and over 15 jobs in 6 industries before finding his true calling.
Today he runs Perform — The Image School, helping people build confidence, communication skills and a powerful presence through soft skills and personal development coaching.
On screen he’s Vini’s partner in life and content — documenting the real, raw and relatable parts of life, from parenting their sunshine Vir to growing a life full of joy, love and lessons.
Mom · creator · designer at heart
Vini (Ishita) Pareek
An interior designer turned content creator. Her journey took an unexpected yet magical turn when, at twenty-two, she married her childhood crush.
A year later she became a mom to Vir, the centre of her world ever since — and chose to step back from interior design to focus on raising him.
What started as sharing fun moments with Jai blossomed into a shared passion. Today: full-time mom, part-time creator and full-time believer in living life with joy, positivity and a dash of creativity.
Why we create
Our Mission
To create content that inspires, uplifts and adds meaning to everyday life — one story, one smile, one soul at a time. Our deeper purpose is to use our voice and creativity as a service to the nation: to empower families, influence culture positively and represent modern Indian values rooted in love, strength and unity.
Where we’re going
Our Vision
To become Jaipur’s most loved creator duo — the first choice for every project looking to promote in Jaipur, Rajasthan and across India. Beyond fame, to be a couple that inspires other couples, parents and families to live with more love, laughter, understanding, support and joy.
Our story
From a childhood crush to a family of creators
What started as a childhood crush turned into a beautiful journey of love and partnership. After marriage, Vini — an interior designer — and Jai — a personality development coach — began sharing snippets of their life. The overwhelming response inspired them to dive into lifestyle, relationship and parenting content.
- A childhood crushTwo kids from Jaipur — and a 6-year age gap.
- Married at 22Vini married her childhood crush.
- Hello, VirA year later, our little sunshine arrived.
- Sharing our lifeFun moments on social media became a shared passion.
- 350k+ family membersA loyal audience that grows with us — and Shaadi is Cool is born.
What we stand for
Our values
Authenticity
We stay true to who we are — real people sharing real stories. No filters on emotions, just honest moments.
Joyful Living
Life is a celebration of little things. Through our content we spread happiness, laughter and positive energy.
Family First
Our bond as a family is the heart of everything we do. We honour love, togetherness and meaningful relationships.
Respect & Kindness
We treat every person and brand we work with — with integrity, warmth and gratitude.
Growth & Learning
We are committed to evolving — not just as creators, but as individuals.
Service to Society
We dream of using our platform to give back — spreading awareness, building values and serving the nation.
From our hearts
With all our hearts, thank you for being here. Every like, message, comment and connection means the world to us. This journey wouldn’t be half as beautiful without your love and support. Here’s to growing, laughing and living life — together.
With love, Vini & Jai